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Rajiv Kumar Singh

HOD (Marketing) / Associate Professor | Ph.D. (Management)

N/A marketing5.dept@ismpatna.ac.in


  1. Associated with KK University, Nalanda, Bihar as an Associate Professor in Management from October 2018 to till date.
  2. Worked at KCES’s Institute of Management and Research, Jalgaon, Maharashtra as a Assistant Professor from June 2006 to October 2018.


  • Brand management
  • Service marketing


  • Marketing research
  • Management principles
  • Strategic management and Promotion management
  • Marketing management
  • Marketing research and Consumer behaviour


  • Paper published in UGC Referred Journals (Peer Reviewed) Rajeev & Dr.P.T.Chaudhari (2018), “Dimensions of brand equity and student satisfaction: A study of institutes imparting management education in Jalgaon city”, Journal of Emerging Technologies and Innovative Research, Volume (5), Issue-7, Pg.no.175-181
  • Rajeev(2018),“Challenges of Brand Management”,Vidyawarta:International Interdisciplinary Refereed Journal, special issue,pg.no.9-12
  • Rajeev(2018),“Emotional intelligence and retailing”,Vidyawarta:International Interdisciplinary Refereed Journal, special issue,pg.no.17-21
  • Rajeev & Dr.P.T.Chaudhari(2016),“Dimensions of brand equity and its impact on building brand image with special reference to AICTE approved management institutes in North Maharashtra region” Indian Journal of Applied Research, Volume(6),Issue-12,Pg. no. 22-25.
  • Rajeev & Dr. P.T.Chaudhari(2016), “A study of quality of management education on the basis of brand equity components of selected AICTE approved institute imparting management education” Indian Journal of Research in Commerce,Management,Engineering and Applied Science”, Volume(1),Pg. no.-99-102
  • Rajeev (2015), “Social Media Marketing: The New Tool For Promotion”, International Journal of Research & Development, Volume- III, Issue-I, Pg. no.-95-97
  • Rajeev (2012), “Impact of Retail Shopping Mall on Customer - A Study of Shopping Mall in Jalgaon City”, International Journal Of Business Management & Social Sciences, Volume II, Issue 3(II), Pg.no.-32-36
  • Presented paper on two days National conference on Recent Trends in Management, Computer Science & Applications at KCES’s IMR, Jalgaon on the topic “Challenges of Brand Management” on 09th -10th February 2018
  • Rajeev (2012), “A Customer Satisfaction Analysis of Lokmat (Hindi) Samachar with Special Reference to Jalgaon, North Maharashtra “International Research Journal of Humanities and Environmental Issues”, Volume I, Issue 7 (I) Pg. no.- 14-19