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Programme Overview : BBA

The three-year BBA course is designed with the objective of making students corporate-ready, either to become entrepreneurs, junior-level executives in the industry, or to pursue higher education, by equipping them with a holistic view of the business environment, basic business functions, and their interrelationships. The thrust of the program is on the attainment of emotional maturity and personality development of students through the acquisition of analytical and problem-solving capabilities.

COURSE DETAILS

SEMESTER-1
  • PRINCIPLES & PRACTICES OF MANAGEMENT
  • MICRO ECONOMICS
  • MACRO ECONOMICS
  • IT IN MANAGEMENT - 1
  • MARKETING MANAGEMENT - 1
  • COMMUNICATIVE ENGLISH
SEMESTER-2
  • BUSINESS ORGANIZATION & ENVIRONMENT
  • FINANCIAL MANAGEMENT - 1
  • HUMAN RESOURCE MANAGEMENT - 1
  • BUSINESS MATHEMATICS & STATISTICS - 1
  • IT IN MANAGEMENT - 2
  • BUSINESS ENGLISH
SEMESTER-3
  • MARKETING MANAGEMENT - 1
  • FINANCIAL MANAGEMENT - 2
  • HUMAN RESOURCE MANAGEMENT - 2
  • BUSINESS MATHEMATICS & STATISTICS - 2
  • BUSINESS TAXATION/PSYCHOLOGY
  • CORPORATE COMMUNICATION
SEMESTER-4
  • STRATEGIC MANAGEMENT
  • PRODUCTION AND OPERATIONS MANAGEMENT
  • OPERATIONS RESEARCH AND LOGISTICS
  • PROJECT & EVENT MANAGEMENT
  • SOCIAL & MARKETING RESEARCH
SEMESTER-5
  • RETAIL MANAGEMENT
  • INDIAN FINANCIAL SYSTEM
  • SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
  • E-COMMERCE
  • OJT: ON-THE-JOB-TRAINING [4 WEEKS INTERNSHIP IN AN INDUSTRY]
SEMESTER-6
  • SERVICES MARKETING
  • INTERNATIONAL FINANCE
  • RISK MANAGEMENT
  • BUSINESS LAW AND INDUSTRIAL RELATIONS
  • MANAGEMENT THESIS [BASED ON 2 WEEKS INTERNSHIP IN SERVICES INDUSTRY]

Add-on Courses:

 Preparatory classes for CAT/MAT & Bank PO in collaboration with The KnowledgeTree (www.theknowledgetree.com).

 Customized modules for Soft Skills & Personality Development.

 Certificate course in Foreign Language.

 Language Lab aided Preparatory Classes for “BEC” certification from Cambridge University.

Download Syllabus

BBA As Career Option

Career options and prospects after BBA course

Management and administration are the backbones of any business’s success story, and the drivers of these are professionals who put in their expertise in managing the business efficiently. Business management involves making use of a company’s available resources in running and expanding the organization’s operations, while at the same time ensuring efficient delivery of services to the company’s clientele whereas business administration takes care of handling the smooth functioning of different company operations - finance, marketing, accounting, management of information technology, projects, branding, etc.

Bachelor of Business Administration(BBA is a popular course among students aspiring to venture into the world of management. ISM Patna, the top BBA College in Patna introduces them to the various aspects that form part of effective business management and prepare them to pick a specialized branch later on, mostly as part of the postgraduate study either PGDM or MBA

The overall objective of the course is to impart business and management skills to students and prepare them for their entry into the corporate world.

A degree in BBA equips students with the basic knowledge about corporate management and skills that help them understand the diverse functioning of a company. BBA graduates can find jobs in the sales and marketing divisions of organizations as members of sales teams or as management trainees. There are companies that recruit fresh BBA graduates, which can be a great learning opportunity for the latter. Armed with work experience, students with a BBA background can pursue PGDM or MBA and gain specialization in a specific management domain.

WHY BBA COURSE ?

Students having BBA degrees are considered professionals. Initially, in a company, BBA graduates are recruited as Executives or Management Trainees, and with experience, they are promoted to managerial positions. A number of opportunities are available in sectors like Retail, Banking & Financial Services, IT/BPO/KPO, telecommunications, Advertising, Media, FMCG, Consumer durables, Automobiles, etc. Even the doors of Banking Sectors are also open for them. The real Estate and Retail sector are also doing very well. There are immense opportunities for various master’s degrees for BBA qualifiers. ISM Patna the top BBA College in Patna also offers Placements opportunities for students in various sectors like Retail, Banking, IT, etc. One of the most demanded master's degrees is PGDM/MBA. If a student opts for PGDM/MBA after his BBA, he can grasp things very easily and will have a clear idea when choosing specializations. They also have an advantage in courses like CA, ICWA, CFA (Chartered Financial Analyst), CS (Company Secretary).

Many BBA graduates choose to be entrepreneurs in their life. They gain complete knowledge about marketing, advertising, finance, human resource, banking, during their course and then start their own business.

There are at least four good reasons why one should invest in a BBA Degree :

To understand the underlying dynamics and principles of business - For aspiring entrepreneurs, studying for a BBA course is the best way to learn the nuts and bolts of business management. In the past, entrepreneurs could succeed in business with just guts and intuition. But in this hyper-competitive and fast-changing world, aspiring entrepreneurs need modern business management skills to survive and thrive successfully.

To qualify as a professional manager - The BBA degree could open the door to the business world. Now when we look around, everything is a business, be it Bank, Hotel, NGO, BPO– even traditional sectors like Health Care (hospitals) and education are run by competent managers. BBA degree will help you build a career in management and give an advantage against those without a management degree.

To prepare for senior management positions - BBA + MBA is a means to acquire a broader perspective of business issues and of sharpening managerial skills. This will make you eligible for taking more responsible managerial positions and moving ahead of others.

To be eligible for any of the Graduate level Government Jobs.

Some of the promising sectors where BBA graduates are in great demand are:

  • Retails Sector
  • Telecommunication
  • Print & Electronic Media
  • Advertising
  • Event Management
  • Real estate
  • Hospitality
  • Travel & Tourism
  • Health Care
  • Pharmaceutical
  • FMCG (Fast Moving Consumer Goods)
  • FMCD (Fast Moving Consumer Durables)
  • IT / ITES / KPO / BPO
  • Automobiles
  • Publishing
  • Fee Structure (2024-2027)

    Semester Registration & Admission Process Fee (Non-refundable) Tuition Fee (₹) Miscellaneous Fee (₹) Development Fee (₹) Executive Dress Charges (₹) Certification Courses (₹) Total Fee(₹) Payment Date
    ₹10,000.00 ₹10,000.00
    1st ₹25,000.00 ₹5,000.00 ₹2,500.00 ₹7,500.00 ₹35,000.00 ₹75,000.00 At the time of Admission
    2nd ₹31,000.00 ₹4,500.00 ₹2,500.00 ₹38,000.00 Preliminary of Semester 02
    3rd ₹31,000.00 ₹4,500.00 ₹2,500.00 ₹38,000.00 Preliminary of Semester 03
    4th ₹31,000.00 ₹4,500.00 ₹2,500.00 ₹38,000.00 Preliminary of Semester 04
    5th ₹31,000.00 ₹4,500.00 ₹2,500.00 ₹38,000.00 Preliminary of Semester 05
    6th ₹31,000.00 ₹4,500.00 ₹2,500.00 ₹38,000.00 Preliminary of Semester 06
    TOTAL ₹10,000.00 ₹180,000.00 ₹27,500.00 ₹15,000.00 ₹7,500.00 ₹35,000.00 ₹275,000.00 -

    Fee Structure of the Students who applied for DRCC

    Year Tuition Fee (₹) Examination Fee (₹) Total Fee (₹) Payment Date
    1st ₹56,000.00 ₹11,000.00 ₹67,000.00 By 15th June
    2nd ₹54,000.00 ₹10,000.00 ₹64,000.00 By 15th Jan
    3rd ₹54,000.00 ₹10,000.00 ₹64,000.00 By 15th June

    Hostel Charges:

      1st year 2nd Year 3rd Year Total INR
    Security Deposit (Refundable) 5,000     5,000 
    Lodging and Foodingg Charge 72, 000 72, 0000 72, 0000 216, 000
    Laundry 4, 000 4, 000 4, 000 12,000
    Total 81, 000 76, 000 76, 000 233, 000
    Due Date Preliminary of Semester 01 Preliminary of Semester 03 Preliminary of Semester 05  


    Separate hostel for boys and girls with Wi-Fi and gym.

    Note:

    1. All Payments should be done Online or through Demand Draft drawn in favour of "International School of Management" payable at Patna

    2. Uniform charges are included in the fee.

    3. Library and Lab Charges are included in the fee.

    4. University registration amount and examination fee not included in the fee structure.

    5. Rs.5000/- Development charge is to be paid extra for 3 years along with the 1st semester fee.

    Bank Details of the Institute:-

    Name: International School of Management
    A/c no: - 442120110000383
    Bank Name: Bank of India, C&P Branch, Boring Road, Patna
    IFSC Code: - BKID0004421

    Eligibility

    Minimum 60% marks is required in 10+2 from any recognised higher secondary education board with English as a subject.

    BBA SCHOLARSHIP

      BJMC & B.COM BCA & BBA
      10+2/Intermediate % TOTAL AMOUNT % Previous Educational Degree TOTAL AMOUNT
      60-69% ₹ 15,000 60-69% 10000/-
      70-79% ₹ 20,000 70-79% ₹ 15000/-
      80% + ₹ 25,000 80% +  20000/-
      GIRL Candidates- 10,000/- | Physical Disability- 10,000/- | SC/ST Candidates- ₹ 5,000/-